Best practices are called such for a reason–they usually work. However, in some instances, best practices will lead you astray. That’s especially true in the fast-paced bidding environment of pay-per-click (PPC) online advertising. Join us for a fun and adventurous look at best practices, why they are best practices and the pitfalls associated with them.
Agenda for the Webinar:
1. When do Best practices fail?
2. Simplifying complex problems
3. Resource constraints
4. Failures due to exceptions
About the author:
Brad Geddes is the author of “Advanced Google AdWords”, and co-founder of AdAlysis, an automatic ad testing, and PPC recommendation platform. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has keynoted and spoken at more than 85 conferences, and has led more than 60 AdWords seminars.
Digital Marketing Tutorial Playlist: https://www.youtube.com/playlist?list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
Simplilearn Digital Marketing Course: https://www.simplilearn.com/digital-marketing/ppc-specialist-masters-program-training?utm_campaign=When-Best-Practices-Fail-C4L2P6GSzjk&utm_medium=Tutorials&utm_source=youtube
#DigitalMarketingTutorial #DigitalMarketing #DigitalMarketingTraining #DigitalMarketingTutorialForBeginners
If you have any questions/doubts/suggestions related to this video, please let us know through the comments section below. Also, let us know if you are looking for video of any specific topic, we can create and upload it for you.
The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear, structured learning path recommended by industry and faculty experts. Master the facets of paid marketing including PPC, display advertising, conversion optimization, and web analytics. You’ll acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. This course also gives you access to high-quality eLearning content, simulation exams, an expert-moderated community, monthly expert mentoring sessions, and other resources to enable you to master the skills you’ll need to become a complete PPC Specialist in an effective and efficient manner.
Becoming a PPC Specialist is the best career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists:
1. Marketing Managers
2. Digital Marketing Executives
3. Marketing and Sales professionals
4. Management, Engineering, Business, and Communication graduates
5. Entrepreneurs and Business Owners
For more updates on courses and tips follow us on:
– Facebook: https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
Get the Android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0