Agenda for this Webinar:
1. Fixing the holiday madness
2. Check ads, landing pages, and offers
3. Put the account back into shape
4. 2017 Planning
5. What are your new years’ resolutions?
About the speaker:
Brad Geddes is the author of “Advanced Google AdWords”, and co-founder of AdAlysis, an automatic ad testing, and PPC recommendation platform. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has keynoted and spoken at more than 85 conferences, and has led more than 60 AdWords seminars.
Digital Marketing Tutorial Playlist: https://www.youtube.com/playlist?list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
Simplilearn PPC Specialist Course: https://www.simplilearn.com/digital-marketing/ppc-specialist-masters-program-training?utm_campaign=The-New-years-Audit-Brad-Geddes-Fnu42w1P6-4&utm_medium=Tutorials&utm_source=youtube
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About Simplilearn PPC Specialist Course: The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear, structured learning path recommended by industry and faculty experts. Master the facets of paid marketing including PPC, display advertising, conversion optimization, and web analytics. You’ll acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. This course also gives you access to high-quality eLearning content, simulation exams, an expert-moderated community, monthly expert mentoring sessions, and other resources to enable you to master the skills you’ll need to become a complete PPC Specialist in an effective and efficient manner.
Paid marketing is the most effective way of targeting the digital audience and accounts for 40+% of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals like brand awareness, lead generation, sales conversion etc. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization, search engine marketing, etc. to manage campaigns that are effective and ROI driven. Given the impressive year on year growth of paid digital spending, there is a huge global demand for PPC specialists.
Becoming a PPC Specialist is the best career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists:
1. Marketing Managers
2. Digital Marketing Executives
3. Marketing and Sales professionals
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